When stepping onto the ice for the first time, everyone—from aspiring NHL athletes to weekend rink warriors—shares one passion: Hockey. But where do you go to find the right gear, expertise, and support to fuel that dream? For many players, the answer is clear—Pure Hockey. What began as a small shop has become the largest hockey retailer in the United States. But what’s the story behind this powerhouse? And why has it become synonymous with hockey excellence? Let’s take a closer look.
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How Pure Hockey Took the Rink by Storm
Pure Hockey’s success story began humbly in 1994 with a single shop in Worcester, Massachusetts. Founded to provide hockey players with quality gear, outstanding service, and expert advice, the company quickly earned a loyal following. Fast-forward to today, Pure Hockey boasts 80+ retail locations across 26 states and two robust ecommerce sites under its Pure Hockey and Pure Goalie brands. With over two decades of expertise, Pure Hockey has solidified its role as America’s most prominent hockey retailer.
Strategic Growth and Expansion
Pure Hockey discovered its winning formula early on—combining a deep passion for the game with unbeatable service and an unmatched gear selection. This approach allowed the company to maintain organic growth and pursue strategic acquisitions, like its landmark purchase of Total Hockey.
By acquiring Total Hockey, Pure Hockey acquired 32 additional locations and a substantial online presence, allowing it to expand its reach further into America’s hockey heartlands. Another notable acquisition is Behind the Mask, which expands its reach yet again.
Customer-first Approach
Pure Hockey isn’t just about selling equipment—it’s about elevating the hockey experience. Every Pure Hockey store is staffed by hockey players or enthusiasts who understand the intricacies of the game. Their mission is simple yet profound: to empower every customer, whether they’re just starting out or playing at an advanced level.
Core Offerings
Pure Hockey provides everything a player could possibly need. Products range from sticks, skates, and gloves to goalie-specific gear and recreational apparel. The company offers customization services, including adding names, numbers, and logos to jerseys.
Answering Your Burning Questions about Pure Hockey
How Many Pure Hockey Locations Exist?
Pure Hockey operates 80+ retail stores in 26 states alongside a thriving ecommerce platform for nationwide access to their extensive product range.
Is Pure Hockey a Chain?
Yes, Pure Hockey is a chain that always prioritizes its community-centric roots. Think of it as a “chain with soul”—despite its size, Pure Hockey stays grounded, ensuring every shop feels as personal as its first location.
Who Owns Pure Hockey?
The company was founded in 1994 but took off in 2008 when it was acquired by passionate hockey enthusiasts David Nectow and Sal Tiano. Today, their leadership continues to shape the company’s hockey-first approach.
Where Was the First Pure Hockey Store?
The very first Pure Hockey shop opened its doors in Worcester, Massachusetts. This single seed has since grown into the hockey retail giant it’s recognized as today.
Is Total Hockey the Same as Pure Hockey?
Yes, Total Hockey was acquired by Pure Hockey. The retail stores and online assets of Total Hockey have been folded seamlessly into the Pure Hockey brand, creating a single powerhouse retailer for the sport.
Where Does Pure Hockey Ship From?
Pure Hockey ships packages from its central distribution center in Holliston, MA, or its various retail stores across the U.S. Packages typically arrive within 3-7 business days, with expedited shipping options available for those in a rush.
Can I Get My Skates Sharpened at Pure Hockey?
Absolutely! Many Pure Hockey locations offer in-store skate sharpening and maintenance services. It’s all part of their mission to provide a full-service experience for players.
How Many Employees Does Pure Hockey Have?
Pure Hockey employs over 427 individuals, all dedicated to the game. From knowledgeable in-store staff to distribution experts, their team shares an unparalleled passion for the sport.
Does Pure Hockey Customize Jerseys?
Yes! Pure Hockey offers customization options to add logos, numbers, names, and graphics to jerseys, helping players and teams stand out on the ice.
Do Pure Hockey Employees Get Discounts?
Pure Hockey employees enjoy discounts, making it an excellent workplace for hockey enthusiasts. A part-time team member receives a 25% discount, while full-time employees might enjoy even greater perks.
How Much Do Pure Hockey Store Managers Earn?
Store managers at Pure Hockey earn an average of $58,000 to $89,000 annually, reflecting competitive pay rates in the retail sports industry.
The Behind the Mask Acquisition Story
Acquiring Arizona-based retailer Behind the Mask marked another milestone in Pure Hockey’s growth narrative. It’s proof of the company’s commitment to expanding the reach of their expertise in Hockey.
Why Pure Hockey Dominates the Game
Pure Hockey isn’t just a store—it’s a community hub for players, parents, and fans who love the game. With its exceptional equipment selection, knowledgeable staff, and enduring dedication to hockey culture, the company has set a gold standard in the industry.
Their emphasis on continuous learning, customer-first experiences, and passion-driven service fuels their success. Whether buying your first stick or upgrading your skates for the tenth time, Pure Hockey ensures you’re not stepping into a store—you’re stepping into a world of Hockey.
Thinking about gearing up for the next hockey season or refining your equipment? Check out Pure Hockey online or visit one of their 80+ locations to experience firsthand why they are America’s most extensive hotkey retailer.
